From our members

Special Project: (Net Zero Emission Transition) Lecture Series

Sustainable City Branding: is it greenwashing or deep urban transformation

 Speaker: Prof. Dr. Martin de Jong, Rotterdam School of Management, and Erasmus School of Law, Erasmus University Rotterdam, the Netherlands

 Moderator: Professor Shuanping Dai, Jilin University, China

 Time: 15:30-17:30 (Beijing Time)/ 9:30-11:30(Central European Time)

Date: May 18, 2022

To join the Series, please ask a coordinator in your institution about the ZOOM link.



The world is replete with attractive concepts such as eco cities, low carbon cities, sponge cities, smart cities, inclusive cities and many more. Local governments are happy to use them and cloak themselves in terms designating sustainability and liveability. But what is behind them, why are they used and how are they implemented in practice? In this lecture, Martin de Jong will show them to be an exercise in city branding and indicate what they mean in practice. Examples are taken from all around the world, but especially China.

Martin de Jong is scientific director of the Erasmus Initiative for the Dynamics of Inclusive Prosperity. He is also professor at Rotterdam School of Management, at Erasmus School of Law (all at Erasmus University Rotterdam) and visiting professor at the Institute for Global Public Policy, Fudan University. He hold Bachelor and master degrees in public administration from Erasmus University Rotterdam and Leiden University (joint degree) and a PhD from Delft University of Technology in systems engineering and policy analysis. He has been visiting professor at the Institute for Public Policy, George Mason University, Systems Laboratory, Helsinki University of Technology, School of Management, Harbin Institute of Technology, School of Law and Humanities, Dalian University of Technology. His main research topic revolve around urban and infrastructure development, city branding, urban governance, eco city development and inclusive capitalism.